Qurate Retail Group, now operating under the name QVC Group as of early 2025, is a global retail-commerce firm that blends video, digital and social commerce with traditional catalog and direct-to-consumer retail. Their model builds on decades of experience in televised shopping (through brands like QVC and HSN), while expanding into streaming, social-media, and multiplatform e-commerce.

Through a portfolio of brands — including QVC, HSN, and lifestyle/home-catalog brands like Ballard Designs, Frontgate, Garnet Hill and Grandin Road — the company offers a wide range of products: home goods, apparel, beauty, electronics and lifestyle items. QVC Group leverages a multi-channel distribution strategy — television networks, streaming platforms, mobile apps, social media, catalogs — to reach customers globally, blending retail with entertainment, storytelling and social engagement to create an immersive shopping experience.

Over its history, Qurate Retail has undergone several transformations — from its antecedent entities to its current consolidated structure — often through acquisitions and rebranding. The 2025 rebrand to QVC Group is part of a broader strategy to double down on “live social shopping” and content-driven commerce, signaling the company’s pivot from traditional TV-centered shopping to a more diversified digital and streaming retail ecosystem.