SuGo Capital
Year Founded
2019
AUM
—
Headquarters
Belmont, CA
Founded in 2019 by visionary investor Sarah Sullivan, SuGo Capital connects investors with high-quality, well-vetted opportunities across diverse asset classes. Originally focused on multifamily syndications, the firm has evolved into a diversified investment company offering alternative investments designed to replace cash flow and build long-term wealth.
With a foundation built on due diligence, transparency, and education, SuGo Capital empowers investors to confidently grow their portfolios while partnering with trusted industry experts. To date, SuGo Capital and its partners have acquired 39 apartment complexes and managed over $850M in assets, achieving an average 21% ARR at exit.
Sarah Sullivan, Founder & CEO, is a second-generation real estate investor with a background in business analytics and cybersecurity. She is passionate about teaching financial literacy and has educated over 30,000 investors through her Confident Investor Educational Series.
Theo Goguely, Co-Founder & CIO, brings 20+ years of experience in Silicon Valley’s tech sector, specializing in algorithmic trading and commodities markets. His disciplined, data-driven approach guides SuGo Capital’s strategic investment decisions.
At SuGo Capital, we do more than connect you to investments—we help you build lasting wealth with confidence.
Markets
California
Asset Classes
Multifamily
Accepted Investors
Accredited
SuGo Capital Reviews
5Invest Clearly reviews are real experiences from verified investors. Here's
Ashland Green total loss in under 2 years
Nothing went well, within 6 months of acquisition they stopped paying even the most safe class of return which was to be 10% with no profit participation. Within 1 year it was obvious the deal was heading south and in under 2 years from 2024-2026 the deal was only worth the debt amount of 36 million after having completely lost the 18 million of equity raised. The debt used to purchase included a rate buy-down, counting on a drop in rates that did not happen and now the debt holder is calling the loan as there is no equity at today's value. They then made a capital call of 50% of the original investment to which very few people stepped up. IF they have lost 100% of your investment in under 2 years then why would you then throw good money after bad with a sponsor who has lost 100% of your investment in under 2 years. The sponsor gives a very slick presentation and very detailed and confident analysis going into the deal in which they will contract with a wholly owned entity for improvements and then obviously were totally wrong about what that rehab investment would do to average rents. There was nothing about the original presentation that turned out to be true when looking back. Would strongly warn against Ashland Green and also be very careful about trusting too much of Sarah Sullivan's due diligence as she is obviously getting paid to raise money and would guess that her investment in the deal is primarily funded by her fees and thus has no downside to her participation and promotion. Now the solution being pursued by Ashland Green it to bring in new equity, give them a 20% preferred return and then give the existing investors who put up the original 18 million a "hope note" as they call it that if things go extraordinarily well they may get pennies on the dollar and odds are almost assured they will never get anything since property is only worth the debt today and the new capital will get 20% preferred. Entire presentation as of today virtually assures nothing to existing investors, rather than admit how bad it is and give investors the write off, they are kicking the can down the road another 3-5 years using debt buy-downs that could very easily put the new equity in the same position if debt rates don't drop before the next refinance requirement.
High-Risk Forex Investment Leads to Quick Capital Loss
SUGO Capital operates primarily as a capital raiser. I have made one investment with this sponsor in a new foreign exchange (forex) trading fund. Within eight months, the investment resulted in a 64% loss of principal. The sponsor quit trading and returned the rest of the capital. The loss was the result of the sponsor's lack of experience within this specific "asset class." My initial decision to invest was based on overly optimistic cash flow projections, those targets were never met. Bad decision on my side. The significant loss of capital left a bad taste in my mouth, so I would not invest with SUGO Capital again.
Run Away
Run away!! I invested in two deals with SuGo. Both are (or will be) losses. First the SuGo Cash Flow Fund 1. Everything was going smoothly until the Prestige ATM implosion. I don't wholly blame SuGo for that, as many people were caught in this debacle. This fund invested in a combination of the ATM's and MF. My only hope is that the MF left in the fund can return something, however I was told I'll be lucky to see my initial investment back at the end of this one. Second investment was the Forex play named "Steady Eddy" that one of the partners created, Theo Goguely an ex-Google PM. This fund lost 60% in a matter of months and then closed down. I blame myself for not doing enough due diligence, but if this review can save someone else the pain that I have felt at SuGo, then I will have done something right with regards to SuGo.
Be wary of investing through SuGo Capital
I've invested in 3 of Sarah's marketed investments. SuGo seems to be just a marketer and money raiser for other sponsors. 2 of them, King Operating & GroCapitus. Both were over promised and have under delivered. Not sure what the final outcome will be with these 2 investments. The final investment, Steady Eddy was a SuGo run vehicle, which failed after 3-4 months. After very successful testing, they opened the fund, but market conditions ruined it. I don't blame SuGo for that failure. I do blame SuGo for what appears to be very lax due diligence. They seem to constantly be promoting a new investment. In contrast, I have been w/ another sponsor, that may look at 300 deals before investing in 1.