First Floor Equity

First Floor Equity is a partnership between David Peters and Ron Halliday. We first met in early 2019 at a real estate meetup group and quickly realized that we had strong complementary skill sets and were working to accomplish the same goals.

We both spent many years in corporate America, but quickly realized that the money we were saving in our 401k’s would not be enough to sustain us through retirement. We didn’t want to spend our whole lives working hard and saving for retirement, only to run out of money before the end of our lives.

Independently, we had both developed unique systems to create significant passive income for our families using commercial real estate investments.

Building on our experiences, we envisioned creating a company that would provide strong and consistent passive income for other families through commercial real estate and from that – First Floor Equity was born.

We have been in your shoes and would like to help you create the passive income you need so you never have to worry about running out of money in retirement, no matter how long you live.