NewcrestImage is a privately held real-estate investment and hospitality firm based in Grapevine, Texas, with a history rooted in hotel ownership, development, construction, and asset management.

Over the years, NewcrestImage has transacted a large number of properties: according to its public site, it has executed over 270 hotel / lodging transactions across more than 148 cities, amounting to over US$ 2.7 billion in real-estate transactions.. Their portfolio includes a mix of redevelopment (adaptive reuse), acquisitions, brand-affiliated hotel operations, and new-builds — typically focusing on the lodging/hospitality sector rather than traditional multifamily or office.

The firm describes itself as vertically integrated: combining acquisition, construction / renovation, and operations — allowing them to manage a property from purchase through redevelopment and operation under brand standards or as independent hotels.