North Square Capital was founded by Rob Natale, a former finance-industry professional who saw a gap in how high-earning but time-constrained professionals — especially medical practitioners — build long-term wealth. The firm’s mission is to offer real-estate investment strategies that shift the burden of property management or due diligence away from busy individuals, allowing them to benefit from real estate’s wealth-building potential without the “tenant, trash, or toilets.”

North Square achieves this by offering a real-estate debt fund and syndicated real-estate opportunities structured for passive investors. The debt fund extends first-position, short-term loans secured by real property (typically rehab / fix-and-flip single-family homes), with conservative underwriting (roughly 70% loan-to-value) and monthly interest distributions. Targeted returns are in the range of 8–10%+ annually. The fund’s structure emphasizes liquidity (90-day liquidity windows per offering terms), transparency, and asset-based security — aiming to combine stability and predictability for investors wary of traditional market volatility.

In positioning itself primarily as a resource for medical professionals and other skilled workers with limited time, North Square Capital aims to democratize access to real-estate investing. Through syndications, debt funds, and diversified real-estate strategies, the firm offers alternatives to conventional 401(k)/stock-market retirement plans — emphasizing passive income, diversification, and long-term wealth preservation. Prospective investors must typically meet accredited-investor or “sophisticated investor” standards.