Pierson Equity Group (PEG) presents itself as a real-estate investment and finance sponsor primarily focused on multifamily properties in the United States. Their business model centers on deploying a “hybrid-bridge loan + equity investment” structure: PEG provides short-term bridge loans or equity investments to real-estate operators, partnering with experienced operators to acquire, stabilize, and manage multifamily apartment communities.

According to their public materials, their goal is to generate “legacy cash flow and equity” for investors/partners — pursuing returns via value creation, stabilization of properties, and long-term hold strategies after refinancing or repositioning. Pierson Equity Group emphasizes a value-oriented and opportunistic approach: they claim to have facilitated over US $168 million in partner transactions and working with assets valued at over US $607 million (across more than 5,000 units — via their real-estate operator partners).