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SuGo Capital Details
AAR21.00%
1.50
SuGo Capital Website
SuGo Capital Overview
Founded in 2019 by visionary investor Sarah Sullivan, SuGo Capital connects investors with high-quality, well-vetted opportunities across diverse asset classes. Originally focused on multifamily syndications, the firm has evolved into a diversified investment company offering alternative investments designed to replace cash flow and build long-term wealth.
With a foundation built on due diligence, transparency, and education, SuGo Capital empowers investors to confidently grow their portfolios while partnering with trusted industry experts. To date, SuGo Capital and its partners have acquired 39 apartment complexes and managed over $850M in assets, achieving an average 21% ARR at exit.
Sarah Sullivan, Founder & CEO, is a second-generation real estate investor with a background in business analytics and cybersecurity. She is passionate about teaching financial literacy and has educated over 30,000 investors through her Confident Investor Educational Series.
Theo Goguely, Co-Founder & CIO, brings 20+ years of experience in Silicon Valley’s tech sector, specializing in algorithmic trading and commodities markets. His disciplined, data-driven approach guides SuGo Capital’s strategic investment decisions.
At SuGo Capital, we do more than connect you to investments—we help you build lasting wealth with confidence.
Address
Belmont,
California
94002
Year Founded
2019
Operates In
California
Asset Classes
Multifamily
Accepted Investors
Accredited
highlighted review
Verified Investor
3.00
"Tread Cautiously "
I invested with SuGo, run by Sarah Sullivan and Theo Goguely (formerly with Google as a product manager and Atheer as a Marketing Director), in a Forex trading fund called "Steady Eddy." It was pitched with an attractive proforma: 30% IRR, 70/30 split, and a 3x return at a five-year exit. In reality, it appears this was their first attempt at Forex trading — and it ended in disaster. I lost over 60% of my investment within just 3–6 months, after which they abruptly shut down the fund. SuGo does not seem to be a true operator. They are primarily capital raisers who outsource operations to groups like Grocapitus and Ashland-Greene in real estate. They have also promoted oil investments through King Operating and G2 Oil. It remains unclear whether SuGo holds a broker-dealer license or whether they operate under any fiduciary duty to protect investors. Bottom line: I experienced a significant and rapid loss of capital, and I caution anyone considering investing with them. Proceed with extreme caution.
Kurt N.
1.00
"High-Risk Forex Investment Leads to Quick Capital Loss"
SUGO Capital operates primarily as a capital raiser. I have made one investment with this sponsor in a new foreign exchange (forex) trading fund. Within eight months, the investment resulted in a 64% loss of principal. The sponsor quit trading and returned the rest of the capital. The loss was the result of the sponsor's lack of experience within this specific "asset class." My initial decision to invest was based on overly optimistic cash flow projections, those targets were never met. Bad decision on my side. The significant loss of capital left a bad taste in my mouth, so I would not invest with SUGO Capital again.
Shawn V.
1.00
"Run Away"
Run away!! I invested in two deals with SuGo. Both are (or will be) losses. First the SuGo Cash Flow Fund 1. Everything was going smoothly until the Prestige ATM implosion. I don't wholly blame SuGo for that, as many people were caught in this debacle. This fund invested in a combination of the ATM's and MF. My only hope is that the MF left in the fund can return something, however I was told I'll be lucky to see my initial investment back at the end of this one. Second investment was the Forex play named "Steady Eddy" that one of the partners created, Theo Goguely an ex-Google PM. This fund lost 60% in a matter of months and then closed down. I blame myself for not doing enough due diligence, but if this review can save someone else the pain that I have felt at SuGo, then I will have done something right with regards to SuGo.
Verified Investor
1.00
"Be wary of investing through SuGo Capital"
I've invested in 3 of Sarah's marketed investments. SuGo seems to be just a marketer and money raiser for other sponsors. 2 of them, King Operating & GroCapitus. Both were over promised and have under delivered. Not sure what the final outcome will be with these 2 investments. The final investment, Steady Eddy was a SuGo run vehicle, which failed after 3-4 months. After very successful testing, they opened the fund, but market conditions ruined it. I don't blame SuGo for that failure. I do blame SuGo for what appears to be very lax due diligence. They seem to constantly be promoting a new investment. In contrast, I have been w/ another sponsor, that may look at 300 deals before investing in 1.