Upright

Upright (operating through the website upright.us) is a U.S. real estate investment fintech platform that enables accredited investors to participate in fractional real estate investments and real estate-linked debt products. The platform facilitates passive investing in short-term, hard-money real estate notes and pooled mortgage-backed funds, aiming to deliver fixed-income-style returns by connecting investor capital with real estate developers and borrowers seeking financing for residential property projects.

Founded in 2014 and headquartered in Cleveland, Ohio, Upright began as Fund That Flip and has evolved into an end-to-end real estate investment marketplace focused on mortgage-backed note origination, underwriting, and servicing. Its offerings allow investors to select individual borrower-dependent notes, participate in pre-funding pooled funds, or invest in managed funds such as the Horizon Residential Income Fund, each with varying risk-return profiles and term lengths.

Upright’s strategy centers on real estate credit investments rather than direct property ownership, positioning investments against first-position mortgage liens on residential real estate. This debt-oriented approach aims to provide predictable income streams and principal security through collateral, with historical platform data suggesting a high rate of repayment and average returns. However, like all private real estate investments, these products are illiquid, speculative, and intended primarily for accredited investors.