Blue slide titled “Protect Downside with JV Hybrid Equity” with a label “GP Opinion,” set over a background image of modern office skyscrapers.

Why “Better Structure” Beats “Higher Returns” Over Full Market Cycles

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Why “Better Structure” Beats “Higher Returns” Over Full Market Cycles

If you put a photo of the Wright Brothers next to a modern passenger jet, it feels almost comical.

A couple of guys… a wooden frame… fabric wings… a prayer.

image of the wright brothers in comparison to a 747 jet

And yet, that fragile-looking machine was not a gimmick. It was the beginning of an evolution. Four major “iterations” that took us from short, shaky hops to crossing oceans at 35,000 feet with a cup of coffee that is somehow still too hot.

That’s the mental model I want to use for our company’s four-stage evolution. I’m hoping our story can save you some time (and losses) on your investment journey.

Over the last several years, we have evolved in how we structure our commercial real estate investments.

Not because we got bored, but because the market changed, risk got exposed, and we decided to adapt rather than pretend.

In December, I wrote about the real reason investors lost untold billions in this recent cycle. It was not “bad luck.” It was misunderstood risk. And a dangerous habit of chasing the highest projected returns.

In January, we discussed one of the biggest tools investors can use to reduce downside risk without abandoning real estate: changing position in the capital stack.

This month, I want to connect the dots.

I’d like to walk you through the details of our firm’s evolution: starting with our original LP common equity structure, moving briefly into debt and preferred equity, and finally arriving at our latest innovation—JV Hybrid Equity.

It’s the same real estate. Sometimes the same operators. Often the same markets.

But a radically different outcome profile… because structure matters.

First, a confession

When I started investing seriously, I thought like most people think: “higher return” meant “better deal.”

It took years, more than a few mistakes, and a few cycles of humility to learn that this mindset is like choosing an airplane based on the top speed listed on a brochure.

Sure, it might be fast…but does it land?

Does it handle crosswinds? Does it have redundancy? Can it survive turbulence without turning passengers into a human smoothie?

In investing, the goal is not to be impressed. The goal is to survive and compound.

Why “risk vs return” gets taught wrong

Most investors were taught a simple diagonal line.

More risk, more return.

That’s clean and tidy… and dangerously incomplete.

High risk does not produce high returns. High risk produces a wider range of outcomes.

Some are great. Some are mediocre. Some are catastrophic.

And in private real estate, catastrophic can mean years of capital trapped, capital calls, forced sales, or total loss. Many of you are experiencing that right now. I’m genuinely sorry.

So, when we talk about “evolution,” what we really mean is this:

We have continued moving toward structures that target better risk-adjusted returns, not just higher headline returns.

Here’s a look at the four iterations of investment structures at our firm.

Iteration #1: LP Common Equity

This is where most passive investors begin. And it’s where we began.

LP common equity is simple:

You buy into a deal. You own a slice of the equity. You participate in upside. And you absorb first losses.

In a rising market, LP equity looks brilliant. When cap rates compress and debt is cheap, returns get amplified. Everyone looks like a genius, including people who aren’t.

Then the cycle turns.

Debt costs go up. Values go down. Expenses creep. Refinances get harder. Distributions pause.

And common equity is revealed as what it has always been:

The shock absorber.

Sometimes that’s fine. Common equity can be a wonderful wealth-building tool over full cycles, especially when the asset is bought well, leverage is reasonable, and the sponsor is a cut above.

But the last few years reminded the world of something painful: In many deals, common equity was not paid for taking risk.

It was simply exposed to it.

This is why so many investors learned the hard way that projected IRRs are not protection. They are marketing.

Risk–return chart titled “Our First Iteration: Common Equity,” with risk on the horizontal axis and return on the vertical axis, showing common equity positioned at the high-risk, high-return end of the spectrum.

Iteration #2: Debt

After seeing how brutal first-loss equity can be in a tightening cycle, we briefly explored more traditional debt positions.

Debt is the oldest form of “sleep at night” investing.

It sits senior in the stack. It has contractual payment terms. It includes a lien. And in a downside scenario, it often has the most defined remedies.

Sounds perfect, right?

Well… almost.

Debt has limited upside. It can be stable, predictable, and boring in the best way.

But for many investors, the return profile feels too low compared to what well-selected real estate can offer.

Also, debt is not automatically “safe.” Underwrite it wrong, lend at the wrong basis, misjudge collateral value and liquidity, or, worst of all, lend to the wrong sponsor, and debt can become a slow-motion time bomb.

Still, debt taught us something important:

·      Priority matters

·      Contractual terms matter

·      Remedies matter

·      Structure matters

Risk–return chart titled “Our 2nd Iteration: Debt,” with risk on the horizontal axis and return on the vertical axis, showing debt positioned at a lower risk and lower return point compared to common equity.

Iteration #3: Preferred Equity

Then we moved into what I consider one of the most compelling areas of private commercial real estate today: preferred equity. We discussed this in detail in my January post.

Preferred equity sits between debt and common equity.

It’s doesn’t hold a lien like senior debt, but it is senior to the common equity.

That one fact changes a lot.

Preferred equity typically has:

  • Priority payment position ahead of common equity
  • Defined coupon or current-pay component
  • Accruing, compounding upside
  • Negotiated protections and controls
  • A meaningful equity shield in front of it
  • Depreciation (like common equity)
  • A more “engineered” downside profile than common equity

This is why I referenced Warren Buffett’s famous 2008 Goldman Sachs investment in last month’s post.

At the worst possible moment, when Goldman looked like it might not survive, Buffett invested $5 billion.

But he did not buy common stock. He bought preferred equity.

A 10 percent dividend. Senior position. Upside through warrants. A structure designed to win if things recovered… and survive if they didn’t.

That was not bravery. That was architecture.

Preferred equity is not magic, and it is not automatically safe. It still requires serious underwriting, sponsor selection, and deal discipline. But it often creates a larger margin of safety than common equity, while still capturing more return potential than debt.

Risk–return chart titled “Our 3rd Iteration: Preferred Equity,” with risk on the horizontal axis and return on the vertical axis, showing debt at lower risk and return, preferred equity in the middle, and common equity at the highest risk and return.

Iteration #4: JV Hybrid Equity

Now we get to our latest evolution: JV Hybrid Equity.

If preferred equity is the “middle seat” between debt and common equity, JV Hybrid is a more customized aircraft.

It is designed to do two things at once:

  1. Preserve many of the downside protections and repayment priority investors love about preferred equity.
  2. Recapture more of the upside that common equity can deliver, but without taking full common equity risk.

So, what is it, practically?

JV Hybrid Equity is a structured equity position that blends features of preferred equity and common equity.

It typically includes:

  • A preferred position in the capital stack with common equity serving as a shield in first loss position (like preferred equity enjoys)
  • A senior claim on return of principal (and sometimes distributions) relative to common equity at a liquidity event
  • Depreciation (like common equity)
  • And an upside participation feature, where we share in deal profitability similar or equal to common equity

Think of it like a preferred position with a built-in “second engine.”

If the deal performs modestly, you receive contractual cash flow and senior return of principal features that look more like preferred equity.

If the deal performs strongly, you get an additional participation in upside, beyond what a standard preferred equity coupon would typically provide.

The goal is not to chase a 30% IRR. The goal is to build a smarter payoff profile.

Safer than common equity. More return potential than pure debt. And in many situations, more aligned with operators than traditional LP structures.

Why we believe this iteration matters

If the last cycle exposed anything, it exposed that many syndication structures were optimized for fundraising, not resilience.

Here are a few reasons JV Hybrid Equity can improve the risk-adjusted profile:

  1. A cushion against loss
    Like preferred equity, JV Hybrid typically sits senior to common equity in the distribution waterfall. Common equity absorbs losses first. That creates a meaningful buffer.
  2. Clear payment and priority mechanics
    JV Hybrid typically includes a defined preferred return and a senior claim on principal repayment before common equity participates.
  3. Enhanced governance, protections, and remedies
    This varies deal by deal, but JV Hybrid structures often allow more oversight, more negotiation on reporting and budgets, and more ability to act when a deal is drifting off course. Sometimes GPs agree to personal liability, a benefit common equity investors couldn’t dream of.
  4. Upside participation without living in first-loss position
    This is the “hybrid” advantage.

You are not capped at a simple fixed coupon like pure debt. But you are also not fully exposed like common equity. You have a senior position plus an equity kicker.

That combination can create a return profile that is genuinely asymmetric. (Note how its position is above the average risk vs. return line in the graph below.)

Risk–return chart titled “4th Iteration: JV Hybrid Equity,” with risk on the horizontal axis and return on the vertical axis, showing debt at the lowest risk and return, preferred equity in the middle, JV hybrid equity between preferred and common equity, and common equity at the highest risk and return.

Why we use the flight analogy

Because the point is not to glorify the newest thing. The point is to show maturity.

Early aviation was dangerous. It worked, but it worked with a lot of uncertainty, a lot of wind sensitivity, and a lot of missing redundancy.

Modern aviation is not “risk free.” But it is engineered.

Multiple systems. Redundancy. Training. Checklists. Control surfaces. A thousand small improvements that add up to safety and reliability.

That’s what we’re after in real estate investing.

Not hype. Not hero underwriting. Not “trust me, bro” pro formas.

Engineering.

A simple way to think about it

Common equity is often how investors build wealth in good times.

Preferred equity is often how investors protect wealth in volatile times.

JV Hybrid is our attempt to do both more intelligently in any stage of a cycle.

This does not mean we have abandoned common equity or preferred equity. It means we are thoughtful about when, where, and how we take that exposure.

Because we have watched too many investors learn this lesson too late: the capital stack is not trivial.

It can be destiny-defining.

Final thoughts

I’m not writing this to convince you that our newest structure is perfect. There is no perfect structure. There are always tradeoffs.

But I am writing this to encourage you to think like an engineer, not like a gambler.

When markets are calm, everyone talks about returns. When markets get violent, everyone asks the same question: “How safe is my capital?”

The best time to ask that question is before the storm.

Until next month, remember: a pretty airplane brochure does not keep you safe in turbulence.

Structure does.


P

Written by

Paul Moore is the Founder of Wellings Capital. After graduating with an engineering degree and an MBA, Paul entered the management development track at Ford Motor Co. He later scaled and sold a staffing firm to a public co. in 1997. Paul began investing in real estate in 1999 to protect and grow his own wealth. He completed over 100 real estate investments, appeared on HGTV’s House Hunters, and developed a subdivision. After completing three commercial developments, Paul narrowed his focus to commercial real estate in 2011. Paul is married with four children and lives in Central Virginia. Press: Paul was 2x Finalist for Ernst & Young’s Michigan Entrepreneur and has contributed to BiggerPockets and Fox Business. He is the author of two real estate books: The Perfect Investment and Storing Up Profits. Paul co-hosted a wealth-building podcast called How to Lose Money and he’s been a featured guest on 300+ other podcasts including the BiggerPockets Podcast, The Real Estate Guys, and Entrepreneur on Fire.

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