
By Paul Moore
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Do you remember what Warren Buffett did at the worst moment of the 2008 Financial Crisis?
You may think he waited until everything hit rock bottom. After all, who wants to catch a falling knife?
Or maybe you think he stopped investing altogether… especially in financial stocks, which looked about as appealing as juggling chainsaws.
Nope. Wrong on both counts.
At the height of the worst financial crisis since the Great Depression, Buffett invested $5 billion in Goldman Sachs.
It was September of 2008. Bear Stearns was history. Lehman Brothers had collapsed. Observers, regulators, and internal staff speculated that Goldman Sachs could be next. Goldman’s stock had already fallen by roughly two-thirds, and some thought it was headed to zero.
So why on earth would Buffett step in?
There were several reasons. But one matters most for real estate investors.
Buffett didn’t buy common stock.
He invested in preferred equity.
Berkshire Hathaway’s $5 billion preferred equity investment:
Goldman did recover. And between 2008 and 2011, Berkshire earned approximately $3.7 billion in dividends, premiums, and warrant profits on its original $5 billion investment.

That’s not bravery. That’s structure.
Quite a lot.
After a short stint as a multifamily syndicator, my firm began offering funds. Along with professional due diligence, these funds provided diversification across asset types, operators, geographies, and strategies.
As large LPs, we often negotiated better terms. But structurally, we were still LPs. No control rights, no remedies, no legal ability to look under the hood. And like all LPs, we sat squarely in first-loss position.
That worked just fine for several years. The tide was rising, and as Buffett famously warned, rising tides make everyone look like a good swimmer.
Then the tide went out.
Beginning in the spring of 2022, eleven interest rate hikes changed the landscape almost overnight. High-flying syndicators were suddenly pausing distributions, doing capital calls, and even losing deals back to lenders. And years later, much of this is still playing out.
We were already conservative by nature, but now our process was being tested.
Was there a way to meaningfully reduce downside risk without abandoning real estate… or settling for bond-like returns?
That question led us to one of the most important pivots we’ve made.
We changed positions in the capital stack.
By structuring investments as preferred equity, we created a materially larger margin of safety.
Preferred equity sits between debt and equity in the capital stack. Preferred equity…
Preferred equity utilizes common equity as a shield against loss. Preferred equity’s last dollar risk is significantly less than common equity held by LP investors.
In a deal where preferred equity’s last dollar of risk sits at 75% loan-to-value, common equity absorbs all losses above that threshold. Common equity’s risk begins at 100% LTV.

If the property value declines by up to 25% in this example, common equity bears the entire loss. Preferred equity principal remains intact.
That’s margin of safety in action.
Preferred equity also typically receives fixed payments along the way (similar to debt). And unlike LP equity, preferred investors can negotiate real rights and remedies:
Layer those protections on top of a fundamentally sound asset and competent management, and you’ve added multiple lines of defense.
In my previous post, we discussed why investors should stop chasing the highest ROI and instead pursue the best risk-adjusted ROI.
This is a textbook example.
To be clear, this has nothing to do with the “preferred return” commonly referenced in syndications. This is a separate investment class, negotiated independently between investors and operators.
Preferred equity is typically utilized in situations like these:
A brief word of caution: rescue capital deserves careful scrutiny. Sometimes it saves a deal. Sometimes it’s simply throwing good money after bad. Discernment matters.
About a year ago, a $16 million preferred equity investment recapitalized a workforce multifamily portfolio in Illinois. Sponsor selection was top priority.
This syndicator launched in 2012 and owns and operates over 2,500 workforce units concentrated in a single region. The firm is vertically integrated with in-house property and construction management, creating efficiencies and economies of scale.
Track record is imperative. This sponsor completed 59 full-cycle investments (1,327 units) with a 26.2% IRR.
The recapitalized portfolio included 67 properties (1,034 units) acquired between 2018 and 2020. Investors receive depreciation pari-passu with common equity.
The loan portfolio consists of 10 loans with an $89 million balance. Nine of ten loans mature between 2031 and 2053. Significant value had already been created, and the operator wanted access to some of it without refinancing.
Key negotiated terms included:
The structure provided a 10% current pay plus 6% accruing and compounding upside, payable at a liquidity event. There was a 1.35x minimum equity multiple if the preferred equity was repaid early.
Individual investors expect up to 8% current yield and a 14% to 15% total annual ROI. The projected equity multiple over a three-to-five-year hold is 1.42x to 1.75x.
No one expects to double their money.
No one expects fireworks.
But given the downside protection, contractual income, and rights LP investors never receive, many may prefer this investment over a development deal targeting a 30% IRR
I certainly did.
These opportunities aren’t easy to find… and not all deliver superior risk-adjusted returns. But here are three common paths:
Investment risk isn’t eliminated by optimism, spreadsheets, or clever marketing decks.
It’s managed by structure.
Two investors can invest in the same property, with the same operator, in the same market… and experience radically different outcomes… simply because they occupy different capital stack positions.
Common equity can produce extraordinary returns in favorable environments. But as the last few years have reminded us, it also absorbs the first losses when markets turn.
Preferred equity offers a different tradeoff: less upside in exchange for materially better downside protection, contractual cash flow, and control when things go wrong.
That tradeoff won’t appeal to everyone. And it shouldn’t. But for investors focused on capital preservation, steady compounding, and the possibility of superior risk-adjusted returns over full cycles (not just bull markets) changing position in the capital stack deserves serious consideration.
Buffett didn’t abandon discipline in 2008. He doubled down on it… by insisting on structure, priority, and margin of safety.
Real estate investors would be wise to do the same.
Written by
Paul Moore is the Founder of Wellings Capital. After graduating with an engineering degree and
an MBA, Paul entered the management development track at Ford Motor Co. He later scaled and
sold a staffing firm to a public co. in 1997. Paul began investing in real estate in 1999 to protect
and grow his own wealth.
He completed over 100 real estate investments, appeared on HGTV’s House Hunters, and
developed a subdivision. After completing three commercial developments, Paul narrowed his
focus to commercial real estate in 2011. Paul is married with four children and lives in Central
Virginia.
Press: Paul was 2x Finalist for Ernst & Young’s Michigan Entrepreneur and has contributed to
BiggerPockets and Fox Business. He is the author of two real estate books: The Perfect
Investment and Storing Up Profits. Paul co-hosted a wealth-building podcast called How to Lose
Money and he’s been a featured guest on 300+ other podcasts including the BiggerPockets
Podcast, The Real Estate Guys, and Entrepreneur on Fire.

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