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Written by

Paul Moore

Paul Moore is the Founder of Wellings Capital. After graduating with an engineering degree and an MBA, Paul entered the management development track at Ford Motor Co. He later scaled and sold a staffing firm to a public co. in 1997. Paul began investing in real estate in 1999 to protect and grow his own wealth.


He completed over 100 real estate investments, appeared on HGTV’s House Hunters, and developed a subdivision. After completing three commercial developments, Paul narrowed his focus to commercial real estate in 2011. Paul is married with four children and lives in Central Virginia.


Press: Paul was 2x Finalist for Ernst & Young’s Michigan Entrepreneur and has contributed to BiggerPockets and Fox Business. He is the author of two real estate books: The Perfect Investment and Storing Up Profits. Paul co-hosted a wealth-building podcast called How to Lose Money and he’s been a featured guest on 300+ other podcasts including the BiggerPockets Podcast, The Real Estate Guys, and Entrepreneur on Fire.

Read Our Reviews
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Why Investors Love Self-Storage

By Paul Moore

America’s stuff has to go somewhere… and that creates an unusually compelling commercial real estate business

Real Estate Market Trends
August 25th, 2026
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Due Diligence: What Investors Miss Can Destroy Your Wealth

By Paul Moore

Paul Moore shares why evaluating a deal is actually getting harder—even for seasoned pros—and the rigorous due diligence framework required to answer: What could go wrong here?

Due Diligence
Deal Evaluation
July 8th, 2026
A dark, low-contrast portrait of Sir Isaac Newton with long, wavy gray hair, looking slightly to the right. The image is overlaid with text on the right that reads "NEWTON’S EXPENSIVE LESSON" in bold, white capital letters. In the top-left corner, there is a blue and white logo featuring a stylized line graph and the text "INVEST CLEARLY."

The Smartest Man in the Room Who Still Lost a Fortune

By Paul Moore

Success in your career does not automatically translate into expertise in investing. Learn why highly accomplished professionals often make catastrophic mistakes in the market—and how choosing the right partners can protect your wealth.

Passive Investing
May 19th, 2026
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Are You Overpaying Taxes? Why Many Passive Investors Turn to Commercial Real Estate

By Paul Moore

Explore the top commercial real estate tax benefits for passive investors. Learn why high-income professionals use real estate as a hedge against taxes.

Passive Investing
Tax Benefits
April 13th, 2026
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Why “Better Structure” Beats “Higher Returns” Over Full Market Cycles

By Paul Moore

If you are tired of acting as the shock absorber in the common equity first-loss position, Paul Moore argues it is time to rethink where you sit in the capital stack, introducing the engineered downside protection of JV Hybrid Equity.

Passive Investing
Deal Structures
March 10th, 2026
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How Moving Up the Capital Stack Can Reduce Your Investment Risk

By Paul Moore

At the height of the worst financial crisis since the Great Depression, Buffett invested $5 billion in Goldman Sachs as preferred equity. Here's why....

Passive Investing
Deal Structures
GP Contributor
January 14th, 2026
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Why Chasing ROI is Losing Investors Millions

By Paul Moore

Paul Moore discusses his personal investment background and why chasing ROI could be why you're losing money.

Passive Investing
GP Contributor
Deal Evaluation
December 30th, 2025